Account Director, Brand Protection
As Account Director, Allan is our Brand Protection practice’s leader, focusing on Intellectual Property Right (IPR) issue, brand protection, market research and anti-counterfeiting services.
Graduated from a leading Chinese medicine university, Allan started his career with one and half years clinic practice, and later changed his career direction to sales and marketing related commercial business work which he has been working till now.
With strong expertise and knowledge of pharmaceutical field, Allan has grown his interests in product quality and the development of healthcare sector. In 2000, Allan joined the International Federation of Spirits Producers as its client services manager, responsible for clients’ products brand protection in Northern and Southern China region. He has frequently been involved in client’s marketing, local governments’ engagement, establishment of local distribution network, and anti-counterfeiting campaigns in China.
Through real project work, Allan has become an expertise in market research, product investigation, anti-counterfeiting operation. And most importantly, he has also built broad network with provincial/municipal-level governments, wholesalers and retailers, and local business communities.